Sterling has been synonymous with Electrical products in India for the last ten Years. Sterling is an ambition and vision incorporated in 2010 by like-minded people to become a preferred Contractors, Service providers & manufacturer of Electrical Goods and products with a 100% commitment to quality and reliability. Sterling is a pioneering technology leader that is writing the future of industrial digitalization. The journey over the decade has helped us excel in offering customized solutions according to industry and customer-specific needs.

We are well known for the quality of our products, our range, extensive reach, popular advertising campaigns and sensible pricing. Sterling aggressively expanded into retail to be closest to our consumers.

As part of our ‘Smart Thinking’ we are developing our distribution network across the length and breadth of India. We are well known for our futuristic designs, energy-efficient products and a highly responsive after-sales service network. Most of all, we are working to be known to make the lives of millions more comfortable.

Sterling is a combination of trust, durability & savings. Appliances so diverse, there is one for everyone.

At Sterling, our engineers believe in pushing the boundaries of technology by constantly challenging it. They are driven by the need to give consumers more than they expect. Path-breaking technology is engineered to adapt to the weather conditions unique to the country. Intelligent design and innovative performance double up to provide not only cost-effectiveness but also the highest levels of energy efficiency

The Sterling manufactured product range of over 200 products that caters to a wide range of industries covered by highly efficient Pan-India and International sales and marketing team.

Pressure sensitive Adhesive Tape range

• Electrical Fan
• Industrial Fan
• Domestic Lighting Range
• Commercial Lighting Range
• Automation
• Electrical Appliances
• Air Conditioning
• Housing Wires
• Communication Wires
• Electrical Cables
• Electrical LT Panels

And so on……………..

For more than decades, we have been at the forefront, innovating developing and designing Domestic & industrial equipment and systems. Every day, we drive efficiency, safety and productivity in utilities, industry, transport and infrastructure globally. With a heritage spanning more than 10 years, Sterling operates in more than 12 countries and more than 200 employees across the globe.

WHAT WE DO
Let’s write the future. Together.

We help our clients improve the energy efficiency in through our product and services portfolio of Energy Efficient electrical goods, home appliances and innovative ideas from our designer & consultants. Our OEM services to our clients provide goods which is worth. We have enormous product installations and projects accomplished worldwide in electrical Electronics & Automation segments with complete customer satisfaction.

WHO WE ARE
Sterling Global leader in the industries technology.

Today, Sterling enjoys the patronage of consumers globally across Electrical Goods, General Lighting, LED lighting, trading and distribution, designer & consultants and many other businesses. In fact, our geographical footprint extends across the Earth, with our electrical and automation equipment now powering multiple segments of life in different geographical locations across the world.

Our Businesses:
Sterling is organized into global seven division

Sterling is a pioneering technology leader that is writing the future of industrial digitalization. For more than decades, we have been at the forefront, innovating digitally connected and enabled industrial equipment and systems. Every day, we drive efficiency, safety and productivity in utilities, industry, transport and infrastructure globall. We contribute our bit to the society and world through our energy efficient green segment of businesses which are

• Low Voltage Switchgears and Switches
• Final Distribution Products
• Lighting
• Low Voltage Switchboards
• Busbars
• Protection & Measurement Devices
• Medium Voltage Products
• Gensets
• Automation Devices
• Complete adhesive tape range
• Turnkey Projects.
• Designer & Consultant

Our Values

The values of sterling is the pillar we stand on. We deeply believe in them:

• Exceptional client service
• Operational excellence
• A commitment to integrity, fairness and responsibility
• Focus on the user and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• You don’t need to be at your desk to need an answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.
• A great team and winning culture

Sustainability

Living Green Ethos. Innovating New Efficiencies. Driving Consumer Satisfaction. This is the motto of our triple bottom line performance. Sterling has a strong global footprint with privileged market dominance. We are one of the fastest and most diversified FMEG manufacturers with 12 business verticals.

We, at Sterling, are focussed on delivering powerful, sustainable and energy efficient solutions. In order to sustain our growth, we are working towards innovative practices in our daily operations while fulfilling our socio-environmental obligations. In our pursuit, we have been working towards identifying and implementing systems and processes for ensuring a sustainable future for our organization, our people and the society as a whole.

Our sustainability vision is to:

• Reduce CO2 Emissions
• Improve Environmental Protection
• Improve Quality of Life
• Offer Profitable Solutions to Market

Setrling Product Range Is Radioactive Free

Since its establishment sterling has  eliminated the use of trace Kr-85 radioactive isotope from the entire CMI (Ceramic Metal Halide) lighting range. No product Sterling has radioactive components.

At Sterling, “sustainability” means that we conduct our business in a manner that supports the need for future generations to enjoy a quality of life that is at least equal to that which we enjoy today. In this regard, “sustainability” means striking the appropriate balance between our environmental responsibilities, financial performance, and social commitments. Only through achieving this balance on a continuing basis can the Sterling enterprise truly be sustainable.

In our endeavour to achieve this, we now have:

• 4 zero water discharge facilities
• No hazardous elements in our products
• renewable energy initiatives like Biomass, Solar lamps
• resource conservation initiatives across plants

Currently 90 per cent of our product offering is energy-efficient.

We are constantly working towards improving our sustainability data collection systems, and disclosing our performance across various social and environment aspect areas, besides economic, including employee learning & development practices, health & safety performance, product responsibility initiatives, approach and initiatives for CSR, innovation in raw materials use, energy footprint and mitigation initiatives, and water use management beside others. The details of these and our other sustainability initiatives and achievements can be found in our annual.

Innovation is the leading driver of business growth. Partnering with Sterling can accelerate your innovation agenda so you can thrive in a world defined by disruption and fuelled by transformative technology.

We are relentlessly focused on the future, dedicating significant resources to R&D and innovations that push our clients and industry forward. Sterling’s innovation practice draws from a diverse portfolio of transformative technologies including artificial intelligence, energy efficiency a