Sterling has been synonymous with Electrical products in India for the last ten Years. We are well known for the quality of our products, our range, extensive reach, popular advertising campaigns and sensible pricing. Sterling aggressively expanded into retail to be closest to our consumers.

As part of our ‘Smart Thinking’ we are developing our distribution network across the length and breadth of India. We are well known for our futuristic designs, energy-efficient products and a highly responsive after-sales service network. Most of all, we are working to be known to make the lives of millions more comfortable.

Sterling is a combination of trust, durability & savings. Appliances so diverse, there is one for everyone.

At Sterling, our engineers believe in pushing the boundaries of technology by constantly challenging it. They are driven by the need to give consumers more than they expect. Path-breaking technology is engineered to adapt to the weather conditions unique to the country. Intelligent design and innovative performance double up to provide not only cost-effectiveness but also the highest levels of energy efficiency.